Best Practices for Growing Your Business in the Mobile World
The stampede that delivered a huge shift in consumer media consumption and usage, representing a move to anything and everything mobile, has been transformational. The vast majority of people in the U.S. and around the world not only own smartphones but use them nearly constantly. The uses include mobile-centric social networks, mobile video, and mobile location-based services. Continued adaptation of 5G, IoT and connected devices, and emerging technologies (think AR, VR, and AI) all but ensure mobile growth will continue in the years ahead.
Companies involved with one or more of these are well positioned to take advantage of the massive shift that is happening. Those not thinking about mobile applications will be left behind in the aftermath of the mobile stampede.
Technology, applications, and business models are changing because of this shift. How organizations view the opportunities and capitalize on them are at the forefront of strategic thinking of most companies today.
Big Trends in Mobile Device Use
Mobile usage statistics are constantly changing. Numbers said to be fact-checked on Zippia.com indicated 81.6% of Americans, totaling 270 million people, owned a smartphone as of 2023. As one would expect, the devices get a lot of use. For example:
- The average American spends at least five hours on their phone per day.
- Americans check their phones an average of 96 times per day. That boils down to once every ten minutes.
- Between 2017 and 2022, the mobile share of internet usage has increased from 51.1% to 59.1%.
- Smartphones account for 70% of U.S. digital media time.
- As of 2021, 90% of mobile time is spent using apps.
Businesses seeking to capitalize on these trends face the challenge of understanding the diverse and constantly changing mobile habits and preferences of consumers and target markets. For example, the mobile commerce industry continues to boom year after year. As of 2021 the so-called m-commerce market comprised nearly 73% of total e-commerce, compared to 39.1% in 2016.
Use Mobile Development to Reach Key Audiences
Effectively reaching your mobile audience is no longer as simple as selecting your target platform, developing the application, and deploying. The rapid changes in device adoption and user behavior have significant impact on the mobile development process. Increased emphasis is required during the planning phase of the project. To ensure a viable long-term mobile strategy is in place, businesses cannot overlook the importance of this part of the mobile lifecycle.
There are many considerations that contribute to the success of your mobile application project. Consider the following:
- Find a mobile application development company that understands your business goals first.
- Find a group of experts who can design and develop an application to meet the overall business requirements.
- Find a company to provide technology leverage, which outperforms competitive applications. Take advantage of the resources available from a focused company to achieve your goals faster and more efficiently. You don’t have to do it alone.
- There is not enough mobile developer talent to feed consumer and enterprise demand for applications. That's where a mobile application development company comes into play.
The mobile stampede highlighted the significance of mobile devices as primary access points for digital content and services. Working with a technology partner that understands this transformative change offers the advantage of leveraging their expertise, user-centric approach, industry insights, and future-proofing strategies.
Companies, like TDK Technologies, provide mobile application development services which allow organizations to take advantage of these unprecedented shifts in mobile usage. How does it fit into your strategy to achieve your business objectives?