St. Louis IT/SEO experts available to comment on Google's Major Search Engine Overhaul

ST. LOUIS, MO (October 7, 2013) - TDK Technologies, a St. Louis based technology company has experts available to comment on Google’s recent announcement of a change in their search engine algorithms.

On September 26, 2013, Google unveiled a major overhaul of its search engine. The new algorithm makes search results more relevant and useful, especially when users ask more complex questions. That has been happening a lot more in recent years, Google search executive Amit Singhal explained. Google says the revamp affects 90 percent of its search results worldwide.

David Kocs, Principal at TDK Technologies, noted Google dominates the multibillion-dollar web search business.

“This has huge implications to businesses of all types and all sizes in the St. Louis market. Our customers rely on the search engine optimization services we provide that are directly aimed at Google search engines. We are on top of this, understand it, and look forward to adapting it to our customers' SEO programs,” Kocs said.

TDK Principal Kristin Tucker said Google's shift to “phrase” searching is critical for search and search engine marketing.

“Businesses of all sizes and types need to take advantage of every opportunity this makeover provides,” Tucker said.

TDK Technologies, as part of its services, is quite involved in strategies and tactics that improve the search engine related business results of a web site. This further increases visibility and traffic to a web site that in turn, provides improved business results. TDK Technologies understands Google, the new algorithm, the implication for all St. Louis businesses, and can speak to Google’s new makeover.

About Google Inc.

Google Inc. is an American multinational corporation specializing in Internet-related services and products, consistent with their mission, to organize the world’s information and make it universally accessible and useful. They can be reached at: or

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